CgV is the Center of Gravity: the place where companies can develop in equilibrium, where all the gravitational forces will compensate each other and allow the core idea to remain valid despite changes in its business environment.

As new forces constantly come into the scene, companies need to adapt and find their new equilibrium point. The center of gravity swings: CgV is there to find it for you, and to help you understand how to move with it. It might take finding new forces to counter-balance a competitor, thinking out-of-the-box to find an unexplored niche, or designing new tools to adapt to technology shifts.